My relationship with Babymetal has been strained at best. When I first saw them at Sonisphere, I hated them with every fiber of my being. When I decided to give the album a go I was brought round a bit, the songs were catchy enough that it was hard to hate but over time I’ve never once returned to it. It was a curiosity, nothing more. However, the rest of the world very much did and slowly and surely Babymetal have been building up one hell of a fanbase, all desperate to see what they will do next.
Controlling the Hype
Media hype is an unusual thing. In the last year or so we’ve seen organisations like Team Rock throw their weight behind bands like King 810 and Babymetal, two groups that arguably couldn’t be more different. Yet, both apparently have the dubious honor of being worthy of taking their place as a ‘hyped band’. Whether they would have succeeded with or without that is of course impossible to say, but there’s no denying that they will have come to many people’s attention through the mainstream rock press.
A dramatic u-turn
I have not been shy in expressing my views on Babymetal. My Sonisphere review was pretty damn harsh and maybe slightly over the top in my hatred for them. However, I like to consider myself a fair person, so rather than completely dismiss them, I thought I should sit down with their album and find out what I really thought about this amalgamation of J-Pop and heavy metal.
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