Controlling the Hype

Media hype is an unusual thing.  In the last year or so we’ve seen organisations like Team Rock throw their weight behind bands like King 810 and Babymetal, two groups that arguably couldn’t be more different.  Yet, both apparently have the dubious honor of being worthy of taking their place as a ‘hyped band’.  Whether they would have succeeded with or without that is of course impossible to say, but there’s no denying that they will have come to many people’s attention through the mainstream rock press.

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