When it comes to cinema there are a million reasons a film can fail and another million reasons a film can succeed. One of the reasons that is often overlooked, is the title. This week I went along to see The Young and Prodigious T.S. Spivet, a charming film from the director of Amelie, Pierre Jeunet. It was by no means my film of the year, but it was a sweet touching film about a genius child attempting to deal with the death of his brother and the rather eccentric family he has been born into. Now despite this film coming out in a week that was, to put it nicely, slightly lacking in strong cinema releases, it completely failed to scrape the top ten. So why was this? Well the only thing I can think of is that people are being turned away by the title.
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