Gimmick metal bands are hardly a new thing.  In fact having a ‘gimmick’ is something that has been around in heavy metal pretty much since the start.  People like Alice Cooper have made legendary careers out of a gimmick and there is nothing wrong with that.  One of my favourite gigs of all time was watching Alice Cooper on Halloween. It was the perfect gimmick fitting the perfect occasion.  In recent years this gimmickry seems to have grown however and I am personally getting a bit fed up of it.

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