10 Cloverfield Lane (2016)

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10 Cloverfield Lane is – among other things – a piece of marketing genius. Originally conceived under the title of The Cellar, JJ Abrams’ production company Bad Robot noticed thematic similarities to Cloverfield and changed the title to reflect this. Suddenly, a movie which could very easily have come out and been completely ignored had a bit of buzz behind it. Dan Trachtenberg’s debut film was all set to be a hit.

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