I seem to be spending a lot of time recently talking about the nature of hype. Whether it be gimmick metal or Upon a Burning Body, hype is currently getting a lot of… well, hype. This brings me onto King 810, a band who in recent months have been hyped up more than any band in a long time. Hailing from Flint, Michigan, famous mainly for murder and em, Terry Crews, this band of misfits have spoken at depth about the rigors of their upbringing, it’s a remarkable story and if you can get your hands on it, Dom Lawson’s feature in last months Metal Hammer is a must read. However, the question has to be whether underneath all of this, King 810 have the music to back it up.
Not so long ago Upon a Burning Body pulled one of the stranger marketing stunts I’ve ever seen, when they faked the disappearance/kidnapping of lead singer Danny Leal. All of this came about in the lead up to the release of their newest album, The World Is Our Enemy. Now this was quickly exposed as the hoax that it was and the whole incident was puzzled over with, as it tends to now a days, many people declaring it to be the worst thing that has ever happened blah blah blah. However, there is no denying, having now heard The World Is Our Enemy, that the whole incident was very bizarre and in many ways a possible look into the future of our music industry.