Hype and Upon a Burning Body

Not so long ago Upon a Burning Body pulled one of the stranger marketing stunts I’ve ever seen, when they faked the disappearance/kidnapping of lead singer Danny Leal.  All of this came about in the lead up to the release of their newest album, The World Is Our Enemy.  Now this was quickly exposed as the hoax that it was and the whole incident was puzzled over with, as it tends to now a days, many people declaring it to be the worst thing that has ever happened blah blah blah.  However, there is no denying, having now heard The World Is Our Enemy, that the whole incident was very bizarre and in many ways a possible look into the future of our music industry.

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